Food Photography: How To Create Photos That Sell
- 642 Views
- July 14th, 2013
- in Food Tips
Becoming a food photographer isn’t as easy as it looks – it’s not just about shooting whatever item looks palatable or edible. Food photography, just like any other branch of photography is all about creating images that not only record an event, but also tells your audience a story. Photography is both a science and an art, and there’s a reason why professionals are paid high for their services.
If you’re going to take the route of a successful food photographer, the first thing you should learn is the technicalities of food photography. Everything will be easier if you already have a solid foundation in general photography; if this is not the case, then taking a formal course in photography can get you started properly. Art schools, universities, and vocational schools offer photography training programs.
During the course of your photography training program, you will learn about the most important topics you need to learn in order to become a successful food photographer. Topics will include photography equipment, elements of exposure, proper composition, color management, post processing, and photographic lighting. Business and marketing skills is also important if you’re going to run a business.
Among the most important qualities that you must have as a food photographer are creativity and a keen sense of imagination. The ability to think “outside the box” will definitely serve you well, especially once you’re doing this professionally. If you’re looking to become better as a photographer, it is recommended that you join photography clubs, joining photo-shoot sessions, and working as an assistant photographer.
Once you have built a solid foundation in your understanding of photography in general, only then should you start specializing in specific areas such as food photography. As a food photographer, you’re going to have to learn about the special lighting techniques, props, shooting techniques, styling, equipment, effects, and composition for taking photos of food.
There are many employment opportunities that await you as a food photographer – food magazines, cookbooks, food blogs, restaurants, catering businesses, advertising companies, and food manufacturing industries are just some examples. Keep in mind though that competition can be quite tough in this field so therefore it is important to have your own style of photography and make it stand out among the rest.
The work of any Singapore food photographer must always be a work of art. Interested in learning about the techniques they use for amazing photos? Visit waikayphotography.com and we’ll reveal to you the tricks of the trade in Singapore food photography and so much more.